| The main source through which dish network | | | | popularly known as DVRs, one of the interactive |
| channels make revenue is through commercials. | | | | features of dish network services, provides you |
| Since competition is too high in the prevailing | | | | with the option of obliterating these commercials |
| market, to keep up with the rising costs, the | | | | for good. DVRs are so programmed that you can |
| satellite TV service providers try their level best | | | | record all your favorite shows, matched, movies |
| to gather more and more revenue through these | | | | leaving aside these commercials. However this |
| advertisements. To curb the rising costs, the | | | | mush hyped feature has few disadvantages too, |
| service providers are bent upon gathering money | | | | especially for the satellite TV service providers. |
| out of ad revenue; else it will have an adverse | | | | Making use of DVRs is an irresistible experience |
| affect up on the rising customer bill. Ad revenue is | | | | for any dish TV consumer but it has certain side |
| generated through the use of commercials. | | | | effects too. Let us find out what? |
| Advertisers are required to pay for air time on | | | | For the dish network service providers the DVRs |
| dish TV; else the more popular shows will charge | | | | are their USP. DVRs can record, pause and play |
| more than what the advertisers have been | | | | live TV without commercials. Sounds interesting |
| paying till date. On the contrary if consumers do | | | | right? Well, based on this innovative ability of the |
| not watch the commercials in between the | | | | DVRs, the dish network service providers market |
| shows, then their entire purpose is falsified. | | | | and promote their sales and services to their |
| Bottom line is if the satellite TV channels do not | | | | potential customers. The service providers simply |
| promote the commercials for which they are | | | | cannot emphasize the fact that they have to look |
| getting paid, then it will equally have an | | | | after the advertisers as well. If they do not |
| unfavorable impact on their sales. It will be a | | | | promote products and services of these ads, |
| lose-lose situation for the advertisers. | | | | neither will they be able to stay afloat with the |
| It is quite distracting when unnecessary | | | | rising cost in the current economic market. It |
| commercials pop up in between your favorite | | | | might seem to you, but it is true that these |
| matches. It is quite irritating if suddenly out of no | | | | service providers find themselves trapped in |
| where a commercial knocks at your TV screen | | | | between their promotion of products as well as |
| when you are busy watching a crucial match or a | | | | those of the advertisers. They are resorting to |
| reality show. Most of us fee like cursing those TV | | | | highlighting the other features of the DVR like its |
| commercials when they pop up in the midst of an | | | | ability to record or play or pause live TV. But |
| interesting situation being aired on our television | | | | consumers have already pinned their hopes on |
| screens, especially during live shows. With the | | | | this new feature which enables them to skip |
| coming of dish network, things are looking to get | | | | commercials. |
| changed for the better. Direct video recorders, | | | | |