History of Satellite Television and Direct TV

The original concept of satellite television startedfor free. The Federal Communications Commission
over 50 years ago with the vision of writer(FCC) was governed by its open skies' policy,
Arthur C. Clarke, who was the first to suggest awhich indicated that users had as much right to
worldwide satellite communications system.receive satellite signals as broadcasters had the
Following his vision, the U.S. government beganright to transmit them.
developing the for satellite technology in theDirect to Home (DTH) satellite receivers or Direct
1950s, during the historical space race. The veryBroadcast Satellite (DBS) were developed in the
first satellite, Sputnik, was developed and launchedearly 1980's. This technology enabled the more
into orbit above the earth on October 4, 1957 byrural areas in the United States to receive signals
the Russians. The first communication satellite,and television programming that was previously
Syncom II, was developed and launched by aunavailable with standard television broadcasting
consortium of business and government entities inmethods. DBS, then a new service, consisted of a
1963 and achieved an orbit at 22,300 miles overbroadcast satellite in geostationary orbit, which
the Atlantic. On July 26, 1963, the first satellitefacilitated transmitting signals to the satellite and
communication between a U.S. Navy ship in thethe equipment needed for viewers to access the
harbor of Lagos, Nigeria and the U.S. Armysignals. At this stage of the game, piracy and
located at the naval station at Lakehurst, Newillegally accessing the satellite was a common
Jersey made history.problem for the broadcasters and methods were
Telephone companies started using satellitedeveloped to scramble and encrypt the signals
communication long before television. Thisfrom non-paying viewers. In order to legally
developed out of necessity, as communicating byaccess the signals, the user purchased a decoder
land based distribution methods became(the DTH receiver) from a licensed satellite
overloaded with too much data information.program provider. These packaged programs
Television began using satellites on March 1, 1978were similar to the programming packages
when the Public Broadcasting Service (PBS)provided by Cable TV systems. From 1981 to
introduced Public Television Satellite Service. From1985, the big dish satellite market soared,
1978 to 1984, Broadcast networks adoptedproviding service and signals to these rural areas.
satellite communication as a distribution methodSuccessful early attempts to launch satellites by
with early signal broadcasts from HBO, TBS, andJapan and Hong Kong in 1986 and 1990,
CBN (Christian Broadcasting Network, later Therespectively, provided service to the mass
Family Channel). Television Receive Only (TVRO)consumer market. The first successful attempt in
system prices dropped, and the trade1994 by the United States was led by a group of
organization, Society for Private Commercial Earthmajor cable companies and collectively named
Stations (SPACE), and the first dealerships werePrimestar. Later that year, Direct TV was
established. Network executives realized theestablished followed by Echostar’s Dish
potential of this developed satellite technologyNetwork in the Spring of 1996.
could provide broadcasting service to customersWritten by David Johnson.