| The increased diversity in American television | | | | Whether interested in competitions or instructional |
| programming over the past fifty years is evident | | | | programming, equine interests should be satisfied. |
| when perusing programming guides. With the | | | | Offerings range from roping and racing to |
| advent of cable and satellite TV services, niche | | | | dressage and horsemanship touching on almost |
| programming has evolved with an eye toward | | | | every topic area imaginable. Whether an |
| audiences which are less and less homogenous. | | | | experienced horseman or a spectator who wants |
| From interests such as home and garden, sports, | | | | to understand more, these shows should both |
| racing, history, science, travel, health and so forth, | | | | instruct and entertain. |
| there is a niche for almost every interest. There | | | | For those interested in rural heritage and history |
| are stations that focus entirely on a specific | | | | or general topics of interest such as quilting, trains, |
| demographic within the population such as Asian | | | | rodeo, and rural lifestyles in general, RFD-TV |
| Americans and new parents to cite just two | | | | provides a wide range of programming. Shows |
| examples. | | | | such as Dakota Life, Heartland Highways, Living |
| Satellite TV providers in particular are known for | | | | the Country Life, and Dutch Oven Cooking, to |
| their diverse programming. One of the newest | | | | mention just a few, are available as part of the |
| additions to the line-up for satellite TV provider, | | | | weekly schedule. |
| Dish Network, targets an important audience that | | | | More practical information on agriculture is also |
| has been somewhat under represented in | | | | offered. Shows such as Farm Week, This Week |
| programming schedules. RFD-TV has been added | | | | in AgriBusiness, Prairie Farm Report, and various |
| to the viewing schedule in the past year and is a | | | | auctions can provide needed information for |
| welcomed addition by many of those who live in | | | | staying current with the industry of farming. With |
| rural America; particularly horse lovers, farmers, | | | | easy access now available through satellite TV |
| and ranchers. | | | | providers such as Dish Network, farmers and |
| RFD-TV provides traditional, family-oriented | | | | ranchers should have no difficulty accessing the |
| programming which includes music and | | | | programming that will provide the information |
| entertainment from country, blue grass, polka and | | | | which can assist in successfully managing their |
| gospel. With offerings that range from brief | | | | business. |
| stories and poems by Baxter Black to old classics | | | | Due the lack of access to cable in many rural |
| like the Porter Wagoner show and Reno's Old | | | | areas, satellite TV has long been a preferred |
| Time Music Festival which offers bluegrass as a | | | | service in such locations. With the addition of |
| re-emerging favorite, there is a wide selection of | | | | RFD-TV, satellite TV can now provide the |
| entertainment. | | | | programming that meets the specific needs and |
| Horse lovers also have plenty of options with | | | | interests of many of their rural viewers. |
| over 20 shows to choose from the schedule. | | | | |