| y premium channels on the television, consumers | | | | satellite companies now offer free equipment |
| still have only two primary services from which to | | | | including receivers for HDTV. Obviously with |
| choose. Consumers are faced with the decision as | | | | satellite television a dish is also required. Some |
| to whether digital cable or satellite television is the | | | | satellite television providers such as Dish Network |
| right choice for them. The decision is a personal | | | | offer the dish at no cost and it is relatively |
| one and can easily be made by answering just | | | | compact. |
| five questions. | | | | Which service offers the best customer service? |
| Which service offers the most attractive | | | | Cable companies generally have stores in the local |
| programming and pricing packages? | | | | area allowing consumers to have face-to-face |
| Hundreds of channels of programming are | | | | interaction with the provider of their service. On |
| available through both cable and satellite. Both | | | | the other hand, local companies install dish |
| offer a wide range of packages that at the lower | | | | systems and are available for one-to-one |
| end should be affordable for most budgets. In | | | | interaction for any related issues or questions. |
| general, satellite prices are approximately $5 less | | | | Satellite companies tend to have availability via the |
| per month when comparable programming is | | | | internet and phone 24 hours a day. It is important |
| considered. If local channels are important, | | | | to consider that satellite television services have |
| consumers need to be sure packages are priced | | | | consistently ranked higher than cable services in |
| with local channels included. Cable and satellite | | | | customer satisfaction over the past 5 years as |
| television services both offer local channels in | | | | reported by JD Power & Associates. |
| most areas. For those wanting HD programming | | | | How do the two services compare related to |
| however, DISH Network satellite television | | | | picture quality? |
| currently offers the most HD programming | | | | Compared to analog cable, satellite television |
| options on the market. For those wanting games | | | | offers superior picture quality.digital cable and |
| and the largest selection of music channels, DISH | | | | satellite on the other hand are comparable. Like |
| also has a tremendous selection. | | | | digital cable, satellite television provides DVD |
| Which service offers the greatest availability? | | | | quality picture and sound. Both signals are capable |
| Satellite television services generally offer the | | | | of providing state of the art image quality. |
| greatest availability. Cable is not in place in some | | | | With the services available today, consumers |
| remote and rural areas while in others only an | | | | have good viewing options for hundreds of |
| analog service is present. Satellite television can | | | | premium television channels with both cable and |
| even be installed in mobile homes and tractor | | | | satellite television. Cable television offers the |
| trailers. Satellite television is also now available in | | | | advantage of living satellite dish free. On the other |
| personal vehicles as Dish Network now offers a | | | | hand, satellite television appears to offer more HD |
| more streamlined satellite antenna which can | | | | programming options, greater availability in vehicles |
| attach to the roof rack on larger vehicles such as | | | | and in more remote areas, a slight price |
| SUVs and vans. | | | | advantage, and in general, has demonstrated a |
| How much equipment will I need and how much | | | | history of better customer satisfaction. |
| will it cost? | | | | Consumers can make the choice between cable |
| To receive digital signals more equipment is | | | | and satellite by determining which benefits are of |
| needed. Cable user generally need to add a | | | | most value to them. |
| converter box. Receivers are also needed; many | | | | |