| Since its invention, television has tried every trick | | | | home to watch cable and satellite TV instead of |
| in the book to sell you something. Considering the | | | | spending evenings window shopping and hitting the |
| fact that people in the United States spend | | | | town, more and more shopping networks have |
| between two to four hours a day minimum | | | | seen an increase in revenue. They are no longer |
| watching television, advertisers pay ridiculous | | | | seen as cheesy, low-class ways to purchase |
| amounts of money on a consistent basis to try | | | | goods. |
| and grab your attention and motivate you to | | | | Now, satellite TV shopping channels are one of |
| purchase a specific product or service. Besides, | | | | the best and easiest ways to find that special gift |
| without commercials the majority of content on | | | | or to purchase that much deserved treat after all |
| cable and satellite TV would not exist (this | | | | of those nine to five workdays put in over the |
| statement excludes such HD movie channels as | | | | last few months. And with a slew of channels, |
| HBO and Cinemax, since they charge subscription | | | | every product imaginable can be found. |
| fees). | | | | If looking for jewelry or watches, look no further |
| But when it comes to the actual point of | | | | than Gems TV. With 24-hours of constant sales, |
| purchase, many advertisements fall short. | | | | updates and information related to jewelry, any |
| Shopping is such a pain in this day and age, | | | | viewer scanning the channels can easily come |
| especially during the highly hectic holiday season | | | | upon and find that exquisite item that they must |
| (alliteration aside). Not to mention that with the | | | | have. Besides, jewelry is always one of the best |
| economy still in the toilet, people are not easily | | | | gifts for that special someone. |
| persuaded to go out and buy a new car or a new | | | | If looking for something to buy, but not exactly |
| electronic device. Granted, impulse purchases still | | | | sure what, then scroll up to the Home Shopping |
| work, but an individual is only exposed to them | | | | Network (HSN) or ShopNBC to see what |
| while standing in the checkout line of a | | | | products they are currently highlighting. With funny |
| supermarket or store. | | | | hosts, tons of information and 24-hours, seven |
| Well, when it comes to appealing to that | | | | days a week of on-air shopping, both networks |
| passionate shopper who just cannot motivate | | | | provide viewers with a slew of items to choose |
| themselves to actually go to a store (unless there | | | | from. Whether it is electronics or kitchen |
| is a sale) satellite TV has just the ticket to not | | | | appliances, every product imaginable is showcased |
| only entertain but also help fill wardrobes and | | | | on both channels. Not to mention that if |
| closets: shopping channels. | | | | something is seen that cannot be purchased |
| Now, this concept is not anything new, but over | | | | during the broadcast, both channels have very |
| the last 20 years shopping channels have received | | | | easy to use Web sites, allowing diehard shoppers |
| somewhat of a bad rap - that Eddie Murphy | | | | to relocate that lost item and purchase it for their |
| movie "Holy Man" did not help the situation at all. | | | | home. |
| Nevertheless, with more and more people staying | | | | |